Marketing of Higher Education
Outsmart, Not Outspend.
Lessons we've learned from guiding more than 100 colleges and universities over the past 25 years.Seismic changes in enrollment patterns, the global economy and the future of work leave leaders everywhere seeking a fresh annunciation of why their school still matters. Elliance has worked with a wide range of colleges and universities and has fresh insights to share.
Schedule a complimentary presentation tailored to your school, context and needs.
"Higher Education is the strongest, sturdiest ladder to increased socio-economic mobility."
— Drew Faust
Former President, Harvard University
Featured Case Studies
Five clients. A world of learning.
Grow Enrollment
Carnegie Mellon University
CMU’s MS in Information Systems, MS in Software Engineering, and MS in Product Management had countless program design, first-to-market and placement advantages yet lacked applications due to the high price point. Elliance showed how giving the programs a confident brand voice and merging paid/inbound campaigns could increase applications and grow enrollment by 2X, 3X and 12X.
Win Major Gifts
John Carroll University
Boler College of Business, a small Jesuit business college ranked #1 in Businessweek’s employer survey for the work readiness of its graduates. Elliance assisted the Dean to set out a strategic plan and Capital Campaign to amplify traditional strengths and highlight a new emphasis on social innovation and data-driven finance. This shift helped Boler attract exciting new talent and raise $25 million.
Enrollment
St. Edward's University
How a school with deep roots in the repairing of a nation after America's Civil War reclaimed its origin story and changed its enrollment destiny. Elliance’s strategies and tactics helped grow out-of-state enrollment from 7% to 18% in just three years.
Elevate Reputation
University of Delaware
The Lerner College of Business at the University of Delaware sits in one of the nation’s hotbeds of fintech innovation, driven by new global players and legacy domestic banks. Elliance helped the Dean distill new programs and facility investments into a stronger brand position which resulted in attracting more North American graduate and PhD students and improved the online MBA ranking from 72 to 22.
Claim Brand Position
William Woods University
How William Woods abandoned traditional student search, embraced smart digital, inverted the admissions funnel and learned to Flourish. Elliance helped dominate the state of Missouri with more than 100 Google page 1 rankings, and turned graduate and online programs into foundational revenue, doubling its online enrollment.
6 Presentation Insights
- Why enrollment funnels have turned to right-fit pipelines.
- How brand alignment, more than traditional search, allows you to shape a class.
- Why program-level content, not digital stunts, power campaigns.
- How digital publishing, informed by keyword intelligence, extends brand reach.
- Why content, tied to distinct, high-impact initiatives, secures major gifts.
- How reciprocity between integrated marketing and boots-on-the-ground effort leads to prosperity.
Client Testimonials
"In retrospect, we probably tried to bail water from a sinking traditional enrollment management boat for far too long. We thought hard work would eventually turn back time… Elliance led us into a future unknown to us but well known to their people. We never turned back."
– Kathy Groves, Vice President of Enrollment and Marketing
William Woods University
"Elliance continues to help us gain deep insight into how we create value. By telling our story in a bold and deliberate way, Elliance has encouraged the hearts of our people and ignited our alumni around our strategic vision."
– Alan Miciak, Dean of Boler College of Business
John Carroll University
"We wanted to reveal the true essence of the school that we have become: A school of consequence and a creator of opportunity. Elliance translated Lerner's new reality artfully and effectively. We are pleased."
– Bruce Weber, Dean of Lerner College of Business and Economics
University of Delaware
"I went out on a limb convincing the university to increase our marketing investment to make our program successful. Elliance did not let me down. They delivered."
– Greg Coticchia, Founding Director of Carnegie Mellon's MS in Product Management Degree Program
Carnegie Mellon University
Invest an hour in our presentation.
Reimagine your institution’s future.
Tell us what challenges you face.
Thank You
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